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A Case Study on Affluent Consumers |
The New York Times Customer Insight and Advertising Groups announced today the results of a study that for the first time offers detailed information about reaching a key group of affluent, female consumers who have an exponential influence on purchase decisions – the ones who spend more, know more and talk more about the products they... More |
Understanding The Value of Your Current Customers |
One of the greatest thrills in business is acquiring a new customer. Many businesses are too caught up in the excitement of acquiring new customers that they do not spend enough time o... More |
Get Organized and Grow! |
Small businesses are always trying to find ways to get organized so employees can work more efficiently and save money in the process. With tax time just around the corner and projec... More |
Creating Your Business Plan |
OK, it's time to start your own business - way to go! It's a big decision working for someone else who takes care of everything; accounting, payroll, taxes, inventory, and most likely, a... More |
Making People Like Your Brand |
Your brand's likeability is an extremely important aspect of your business' overall success. When it comes to how you... More |
Does Your Merchant Account Stink? |
One of my students today actually called my phone going absolutely nuts because he had a dispute from one of his long-term students. Instea... More |
Choosing Your Company Name |
When forming a limited company the name of the company can be an important decision. Some people may choose the first name that they think of and others may ... More |