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A Case Study on Affluent Consumers
The New York Times Customer Insight and Advertising Groups announced today the results of a study that for the first time offers detailed information about reaching a key group of affluent, female consumers who have an exponential influence on purchase decisions – the ones who spend more, know more and talk more about the products they... More
Increase Business By Learning New Language
If you understand a language then you will understand to a large extent the culture that goes with it, and if you understand the culture you will pick up on sub... More
Start-Up Checklist
You started your own business because you have a burning passion for what you do. You are also - we hope -- good what you do and have a desire to help others. Little d... More
WHAT HOURS AND DAYS SHOULD YOUR RETAIL STORE BE OPEN?
Should you be open every day? Should you close at noon on Saturday? There is actually a way to figure this out. Your Profit Per Hour will shoot straight up, and it won’t take long at all.   When we first opened our retail store ten years ago, we tried to figure out what our business hours were. So I had a brai... More
Stocking Your Smoke Shop
If you are thinking of entering the marijuana business or are looking to expand your collection of smoking accessories and bongs ... More
Credit Card Chargebacks - A Merchants Nightmare
Joe Q. Merchant, a successful e-commerce business owner, opens a letter from the Chargeback Department of his credit card processing company. Whats this? he wonders, intuitively knowing that this cant be go... More
Avoid These When Pitching For Money
The secret to getting your business startup pitch accepted by an angel investor comes down to understanding where others before you have fa... More