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TOP MISTAKES SALESPEOPLE MAKE
Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps. Based on my experience as a media trainer, the most common ones include: 1. Misunderstanding the Media. Too many spokespeople confuse PR opportunities with free adv... More
4 Steps to Successful Marketing
It is a fact that all large companies use a marketing system to successfully market their products and services. They follow the marketing system because they know i... More
CHANGES AND EXPLANATIONS OF BANKRUPTCY FILINGS
There are many different types of Bankruptcy under Bankruptcy Law that are designed and structured to assist an individual or corporation that is financially burdened by debts in different ways. The most common types of bankruptcy are a Bankruptcy Chapter 7 and a Bankruptcy Chapter 13.   A Bankruptcy Chapter 7 can b... More
A Case Study on Affluent Consumers
The New York Times Customer Insight and Advertising Groups announced today the results of a study that for the first time offers detailed information about reaching a key group of affluent, female consumers who have an exponential influence on purchase decisions – the ones who spend more, know more and talk more about the products they... More
SETTING AND ACHIEVING YOUR GOALS IN BUSINESS AND LIFE
Set the goal- Clearly identify what you want to do. It is important that you actually set the goal and not merely hope you get what you want. Simply saying I want to fit and trim is not a goal. You have to identify your target weight and set a goal to achieve it.   Categorize- Determine which area of... More
Avoid These When Pitching For Money
The secret to getting your business startup pitch accepted by an angel investor comes down to understanding where others before you have fa... More
Monetizing Your Product
In the present era of business world, everyone wants to monetize everything and anything. This is not im... More