All companies are set up with one key goal in mind - to make money. Owners and investors put money into a company based on a business idea and plan. However, without continued and profitable
In today's U.S. marketplace, marketing to various ethnic audiences is vital to consumer-oriented product and service companies. Latinos and African Americans already have a c
"The average office worker receives more than 200 messages a day via snail mail, email, express mail, cell phone, landline, wireless Web, bicycle messenger, singing
Do you sometimes wonder where your customers have gone? In a study by the International Customer Research Institute, individuals gave the following reason
As with everything, it does not take rocket science to get this right, however one slip, could seriously damage your bottom line. The thr
The retail market is now online. If you are starting a retail business, you must have an active online status. Otherwise, how do you think all your clients are goin
The newest Consumer Rights Act was issued recently, equipping customers with the power to protect themselves. It was the biggest change in consumer rights in a
Many businesses rely on holding stock in order to meet customer demand – including B2C customers like shops or restaurants, and B2B suppliers and manufacturers
Solving people's and organization's problems is ultimately what business is all about. Effective selling involves defining your existing or potential customer's problems. If properly "sold", a sales prospect will have his problems solved with your company's products or services. To be successful at selling, you must
Product knowledge is by far the most important key ingredient to posses when it comes to selling your product. Before you sell your produc
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