• IDEA EXCHANGE

• Making E-Mail Marketing Work

  If marketing ROI is measured by the number of qualified leads generated per dollar spent, then making sure your email marketing campaign reaches its intended audience is of paramount impor

• TOP MISTAKES SALESPEOPLE MAKE

  Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps. Based on my experience as a media trainer, the most common ones include: 1. Misunderstanding the Media. Too many spokespeople confuse PR opportunities with free adv

• UPDATED TAX LAWS YOU NEED TO KNOW AT YEAR-END

  2010 is another year of confusing and complex Federal tax laws. For example, the HIRE act created major new benefits for new hires, there are new tax credits as well as expiring ones, and tax rates are frequently changing. With the new health care legislation as well as new and expired tax changes, understanding the latest in tax code change

• WRITING FOR AND ABOUT YOUR BUSINESS

  There are several ways to simplify the writing process. One of the quickest and most easily adaptable ways is to create and follow a simple outline for all of your business writing.While you don’t need a detailed, four-page outline that encompasses every point you want to make or every theory you purport, a simple outline can a

• Blog Your Way To Success

  Blogs can be a very marketable and very profitable tool if used correctly. Profiting from blogs is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling. In this

• MANAGING STRESS IN YOUR BUSINESS AND PERSONAL LIFE

  Although stress is often viewed as a negative, it is actually a natural and normal physical response. A stress response is simply the body’s ability to defend and protect itself. This “fight-or-flight” reaction can help a person stay energetic, alert, and focused. These behaviors can be beneficial. A winning touchdown, successf

• Traditional Marketing Still Effective

  I have added the list of traditional ideas, just so that we don't forget some of the old tried and true ways of marketing and promotion. In recent years we have seen a h

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