• IDEA EXCHANGE

• Insure Your Home-Based Business

  Home-based businesses are booming.   About 36.6 million businesses operate from U.S. households, according to the Home Based Business Institute. And the S

• IMPORTANCE OF NON DISCLOSURE AGREEMENTS IN BUSINESS

  Although a nondisclosure agreement, or NDA, may be one of the most basic legal agreements, it’s among the most important. A carefully drafted NDA will prohibit the unauthorized use and sharing of confidential information, thereby protecting your trade secrets and that million dollar idea.   Nondisclosure agree

• MARKETING AND PLANNING FOR YOUR SMALL BUSINESS.

  Working out of the home often means juggling multiple tasks and wearing many hats. But look out. When there is so much to do that there is little time left over for sales and marketing activity, sales can dry up and often do. Here are some ways to avoid that.   1. Monthly Focus – Each month, grab your calendar

• Successful Launches

  You have heard this many times before but we all need to be doing more launches! And I can honestly say I have done more than enough launches that have failed. Which in t

• TOP MISTAKES SALESPEOPLE MAKE

  Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps. Based on my experience as a media trainer, the most common ones include: 1. Misunderstanding the Media. Too many spokespeople confuse PR opportunities with free adv

• Get Your Ego In Check

  Even the best retailers and marketers need to check themselves sometimes. This article is to give a little self help with introspection.  

• Your Customers Are More Than Statistics

  Your Customer is Not a Statistic When a customer walks into your office, you want to make sure they feel welcome, you want to treat your customer as though they are a piece of gold, and not

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