• IDEA EXCHANGE

• KEEPING YOUR TRADITIONAL RETAIL BUSINESS MODERN AND PROFITABLE

  Online businesses have forever changed the way we purchase products and services. Virtual shopping is fast, convenient and cheap, but that does not make it superior to the traditional retail model. In fact, the majority or consumers still do most of their shopping in brick and mortal stores. However, there are many things traditional sellers

• TOP MISTAKES SALESPEOPLE MAKE

  Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps. Based on my experience as a media trainer, the most common ones include: 1. Misunderstanding the Media. Too many spokespeople confuse PR opportunities with free adv

• DESIGNING A BUSINESS CARD THAT PEOPLE REMEMBER

  Are you planning in creating or designing business cards for your business? Getting or hiring someone especially those with professional skills to do the job for you is quite expensive. But these days, this would no longer be a problem since you can not do this task without hiring a professional designer and layout artist. There

• Making E-Mail Marketing Work

  If marketing ROI is measured by the number of qualified leads generated per dollar spent, then making sure your email marketing campaign reaches its intended audience is of paramount impor

• Weathering The Storm. Helping Your Small Business Through This Tough Economy.

  As independent retailers we are being bombarded with bad news every which way we turn. It’s on the news, in the newspapers and yes, folks, right in our own stores! Many of the articles I have read lately have not addressed the downturn as it has affected our industry. Many small businesses can weather a storm as long as it isn’t

• Profiting From Your Work At Home Website

  Many individuals, from all

• IS RUDE CUSTOMER SERVICE RUINING YOUR BUSINESS? TAKE THIS QUIZ.

  Have you ever thought about how much rudeness may be affecting your bottom line? What is the cost to your company when you or the people who represent you lack proper manners? Do you know how many clients are turned off by employees who would rather carry on a conversation with each other than with the person who came to purchase your servic