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Free Marketing for Local Retailers
Even offline businesses receive tremendous benefit from creating and building an online presence.  It is estimated 70% of internet users research purchases online before... More
The Future of Marketing
I love Marketing. To me, it is one of the most dynamic aspects of being in business. Just look at the rapid changes we have made globally in the past 40 years since t... More
Beware of eBay Fraud
Fake items abound on eBay, and it takes much effort not to be duped by scammers who peddle these wares. There have been many painful stories relating how a seemingly legitimate i... More
Understanding Why Buyers BUY
Consumer buying behavior is the examination of the... More
Success with Social Marketing
If you're just getting started with your business, then you probably know how critically important it is to get the word out about your products or services. After all, people can&... More
Paid Search - Feast or Famine
Pay-per-click is a fantastic way to drive web traffic to your site from the major search engines. It can also suck your marketing budget dry in just a couple of days if not done properly. The bottom line is someone is going to profit by implementing paid search. The question is, is it going to be you or the search engines? The goal of the sea... More
Trademark Your Creative Property
For most established businesses, the most important asset is its brand. When one considers some of the most prominent brands today, it becomes clear that without the exclusive use its owner enjo... More
Profiting From Your Website
Hundreds of thousands of webmasters across the world make money online with their websites. Why not you? Here are 10 easy tips that you can use on your website to make it profi... More
Budgeting Your Business
"I only have a small business, I don't need a budget."   "I don't have enough money to budget."   For ... More
Delegating For Sanity!
Do either of these two descriptions sound like you? ... More