• IDEA EXCHANGE

• Credit Card Chargebacks - A Merchants Nightmare

  Joe Q. Merchant, a successful e-commerce business owner, opens a letter from the Chargeback Department of his credit card processing company. Whats this? he wonders, intuitively knowing that this cant be go

• TIPS FOR EXHIBITING AT TRADE SHOWS

  Trade-shows have become more popular in the past decade, both worldwide, and here at home in the UK. Many businesses have found a new niche marketing exclusively to those who utilize trade-shows as a major part of their business model. Having things under control, and an informed idea about what to expect in terms of sales, events, and incom

• GETTING A LOAN FOR YOUR BUSINESS, THE INS AND OUTS

  Starting up and running a small business is not something that can be decided on a limb. It takes time to properly draft an effective and practical plan that covers many of the fundamentals such as start-up costs, proposals, and financial exit strategies. However once that is accomplished, the benefits completely outweigh the disadvantages of

• OPENING YOUR OWN GIFT BASKET BUSINESS

  Why Did You Start Your Gift Basket Business? I originally started my Gift Basket Business because I wanted to make my life simpler. For years, I was spending over two hours a day commuting to a corporate job. I felt the need to channel my creative side, while still using my business experience. I wanted to have more h

• Funding Your New Venture

  So, you have kicked off a new business, and you are looking for a way to get funds. First of all, you need to keep in mind that there is no best

• E-COMMERCE MARKETING NEEDS A PLAN.

  I know how to get a blank stare from just about any e-commerce web site owner. All I have to do is ask them about their web site marketing plan!When I ask them about their web site marketing plan, I get that look. First the eyebrows go up. Then the eyes glaze over for a minute. And then the stammering begins. &

• A Case Study on Affluent Consumers

  The New York Times Customer Insight and Advertising Groups announced today the results of a study that for the first time offers detailed information about reaching a key group of affluent, female consumers who have an exponential influence on purchase decisions – the ones who spend more, know more and talk more about the products they