• IDEA EXCHANGE

• It's Easy To Register Your Trademark

  There are various benefits of trademark registration as it provides protection to the business name and legal right to the owner of

• Negotiating for More Sales

  Negotiation and psychology intersect in negotiations. That's what this article is about... ways in which you can win more negotiations by being psychologically att

• Making People Like Your Brand

  Your brand's likeability is an extremely important aspect of your business' overall success. When it comes to how you

• Surviving An IRS Audit

  Receiving a Notice of Audit from the IRS is just the beginning of a stressful, worrisome, and possibly even fearful, situation. While you may feel like panicking, t

• CREATING YOUR OWN BRAND ON THE INTERNET

  I remember when I first embarked on the massive adventure called the internet, the one thing I constantly heard about was branding. What is branding? Why is it important? How do you brand online? Let’s consider these questions. What name brands come to mind when you think of the word branding? For me, I love Prada, Dolce

• Always Improve Your Store

  What have you accomplished today? Questions, like this one, force you to reflect on your daily situation. The process of asking questions will lead you to examination, then to realization and eventual

• NEGOTIATING YOUR COMMERCIAL LEASE FOR YOUR BUSINESS

  A commercial lease agreement is a legally binding contract between an owner of a property and a tenant who wishes to have temporary possession of the property for a certain period in exchange for money paid. There are two parties involved in a commercial lease agreement: • The lessor or the property owner

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