Whether you are an introvert or an extrovert, you still know the importance of networking. You understand the importance of meeting new people, developing relationships and following up. How do you start a good and meaningful conversation? How do you promote and market your brand without sounding too sales oriented? How do you gain that person's trust and confidence?

Listed below are tips for breaking the ice and being more memorable at networking events.

Share a Meaningful Story

After you finish the small talk, exchange of business cards and elevator pitch, what is next? I found that sharing a meaningful story, something that is relevant and will spark interest it the next best step. Professional development goes a long way and being able to share your experiences with others makes you credible and able to relate. People are able to learn from you and get a sneak peek at you personality.

Use Specific Words

Use words that resonate with your networking counterpart. Explain or discuss things which add value and meaning to the conversation. Select words that have strong connotations and can evoke deeper conversations and dialogues. Pick words which relate to the person by career, industry, education etc.

Follow Up

Once you have made a connection and build a good repertoire, make sure to follow up with your networking counterpart. Continue to get insight and feedback on establishing and growing the relationship. Offer to meet up at a later time to continue the dialogue or conversation. Make yourself available and committed.

Hopefully, these tips can start a great conversation which leads to an excellent connection. The importance of doing this is to grow a viable and workable network for future success.