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Best Email Practices
I am sure you have been innundated with hundreds if not thousands of emails during this coronavirus outbreak. While they are well meaning there are just so many ways to show you how to wa... More
Naming Your Company
Selecting a name for your new business is not easy. A name does more than identify your company. It tells... More
Is Your Website Useless?
Why do service professionals put up a website? When I ask this question of my students and clients, I always get some version of the answer "Because everyone has one these days. You need ... More
Set Up Successful eBay Business
Step 1: Identify your market. Take a while to sit and watch for what sells and what doesn't o... More
Customer Service Equals Loyalty
All customers want and expect superior customer service, and it is all too important that we give it to them. Otherwise, our competition will.... More
Control Your Marketing Costs
As a business owner, every dollar you spend is a dollar right out of your pocket. This affects your profit margin and revenues. This can be especially difficult if it comes at ... More
Get Your Customers Talking
Before we can sell our products to our prospective customers, we must first get to know them and their needs. The best way to do this is to get them talking. ... More
Selling Secrets
Large promise is the soul of promotion. Stay awake too late on any night of the week and the masters of large promise will dazzle you. They'll promise that you can lose weight, ... More
Make Your Business Stand Out
When was the last time you received a handwritten note from a business associate? It may be that it was too long ago for you to remember. On the other hand, if you... More
Learn From Your Mistakes
We all make mistakes in business. The important issue is that we learn from them and apply the lessons in b... More