THE once chapter 11 and now returned Claire’s is adding to its growing retail presence through a new partnership with Kohl’s that will see an assortment of the brands, jewelry, accessories and cosmetics featured in Kohl’s stores in time for this holiday season.
CLAIRE’S activation began rolling out early last month and will be live at around 700 Kohl’s stores across the country by the end of this month. Kohl’s joins Claire’s growing list of over 40 retail partners which include Macy’s, Toys R Us, CVS, DSW and at least 10 grocery partners around the country.
SOME of the highlights of the Kohl’s rollout is attracting the Gen Alpha crowd with jewelry, hair accessories and cosmetics. A display targeting the more mature Gen Z audience will also feature those products. And finally, a display positioned near the checkout counter that will feature seasonal items as well as novelty products.
CLAIRE’S growing presence in partner stores sits alongside its 2,750 owned stores worldwide, which include a store expansion in Europe and a next gen Parisian location that showcases its partnership with fashion designer Nicola Formichetti and V Magazine.
FOR the last three years the 62-year-old brand has been undergoing a massive transformation effort to reintroduce itself to today’s younger consumers through metaverse interactions and the creation of their new loyalty program.
TRULY, for those of us in this industry who have been around long enough, this is a prime example of what was old can become new again!
