Directing traffic to your blog is one of the biggest challenges for new bloggers. SEO (the act of optimizing your content to increase visibility on Google.) is an excellent way to get traffic to your blog but the truth is that in the short term you probably won’t see a significant change doing SEO.

This is why I created this beginner’s guide to directing traffic to your blog without ranking on Google. In this guide, you’ll find all the steps needed to get traffic even if you have a brand new website.

Follow these 5 simple steps and you can direct traffic to your website even if it’s brand new.

1. Create High-Quality Content that can bring in traffic

No matter what method you use to get traffic to your website without ranking on Google quality content will always be the foundation to build upon. Content is what is going to be the thing that draws people in. Your content needs to:

• Be insanely practical and educational or highly entertaining.
  • Add as much context as possible to your content. Readers should know what to do the moment they finished reading your blog post.
• Be easy to read through
  • Short paragraphs will make the text look less intimidating at first sight and simple language will make it accessible to everyone to read.
• Have a title that grabs your attention and makes you want to click.
  • The title should in most cases be benefit-driven, contain odd numbers, and stimulate a sense of curiosity.
• Have visual elements that enhance the content.
  • Pictures, infographics, and videos will help with keeping people engaged.
• Have credibility
  • Add sources with authority to your content. Statistics also do very well when it comes to making high-quality content.
• Link to your other content
  • Get eyes on all your content by linking to other pieces of content on your website. Incorporate these points into your content and your content will instantly be valuable to a lotof people.

2. Join Facebook Promotion Groups That Use Daily Promotional Threads

What are Facebook Promotion Groups?

These are Facebook groups specifically designed to promote your blog content. They don’t allow spamming but they do have specific threads on which you can promote your content.

Most of them apply the rule that you can post on the thread but you also need to support three other people that also have posted on the thread.

They often have a theme thread for every day. Some examples of formats often used for these groups are:

Monday — Leave your Pinterest profile and follow 3 other Pinterest accounts
Tuesday — Share a Pin and Re-pin 3 other people’s Pinterest pins
Wednesday — Leave a Blog post and share 3 other posts on the thread.
Thursday — Share your FB page and like 3 other FB pages.
Friday — Leave a blog post and comment on 3 other peoples blogs
Saturday — Leave an IG post and Like/ comment on 3 other IG posts.
Sunday — Promote whatever you want

Why are Facebook Promotion groups effective?

They have actual rules that encourage other people to share your content. There’s a 100% guarantee that your content will get exposure. The groups are also highly active which makes it easier to connect with other bloggers.

How to find these Facebook Promotion groups?

The Facebook promotion groups are often closed and an extension of a normal Facebook page. You can find them by typing in” blog” in the Facebook search bar. You’ll get a results page with all kinds of blogging communities not all of them have promotional threads but those that do will mention it in the description.

3. Start Doing Pinterest Group Board Marketing

Pinterest is probably the most effective way to get traffic to your blog no matter what niche you’re in. Pinterest is often compared to Instagram because they both use visuals as their main medium for communication but they aren’t the same.

While Instagram can be considered a social platform Pinterest is more like a graphic search engine. You create Pins based on long-tail keywords people type into the Pinterest search bar and just like Google.

What are Pinterest Group Boards?

Pinterest Group boards are boards that allow multiple people to put their pins on. These boards often have their own specific niche making them popular for people to go through. Some boards contain more than 10.000 members. If you can make your pins stand out it’s a good way to direct a lot of traffic to your website in a short time.

How to find and join group boards?

Not every group board is potent enough to get you a significant change in a short time this is why you have to do some research. You need to carefully study which boards are active and have a lot of people pinning on them.

This can take a lot of time so if you don’t want to waste time I advise you to look for Pinterest bloggers with a big following on Pinterest. They often give away lead magnets (free gifts in exchange for joining their email list.) in which they list group boards that they have used to grow their blogs.

You can join them by contacting the group board owner. They often put into the description of the group board information about how you can join the group board.

Follow the rules and you can start pinning on the group boards and attract people to your blog.

4. Start Trend-Attaching on YouTube And Capitalise On Every Trend.

At first sight, YouTube might not look like a viable method for driving traffic to your website in a relatively short time but with the right method, it is possible. One of these methods I like to call trend-attaching.

What is YouTube trend-attaching?

Aside from doing YouTube SEO, I’d advise you to do something I call trend-attaching. This is the act of looking at trends and combining them with your content to get more exposure.

Why is YouTube trend-attaching effective?

When something is trending a lot of people are looking for content regarding that trend and are willing to look at less popular channels if they make theme relevant titles, content, and thumbnails.

It also exposes your content to new audiences that might be interested in the content you’re producing.

How do you attach a trend to a video?

For example, there was a video uploaded on youtube called “How I shower living in a van” by Jenelle Eliana. This video blew up and a lot of other YouTubers noticed that so with the help of trend-attaching the capitalized of the hype surrounding the video.

VidIQ a channel that promotes its YouTube research tool made a video explaining why the video blew up from a technical stand-point with the help of their YouTube research tool and how you can take advantage of these kind of videos to grow your channel in a short time.

The software YouTube uses is advanced and can often recognize what trend you’re combining with your content but just to be safe I’d apply these rules to make it easier for YouTube to show your videos to the right audience.

• Combine the content with a relevant topic.
• Incorporate the trend in your title
• Incorporate the trend in your keywords and description
• Incorporate your main keyword regarding the trend in your thumbnail

There’s always a trend you can take advantage of you just have to be creative.

5. Create Round-up posts And Let Your Contributors Help With Marketing The Post.

What is a round-up post?

A round-up post is a blog post where you invite multiple bloggers, influencers, and experts to participate in your blog post and give their perspective regarding a specific theme.

Why are round-posts so effective?

Round-posts are effective because they feature multiple experts which is a big draw especially when it’s educational content. Most of the bloggers featured in the post will likely share the post with their community which will get you more exposure.

How to find people to participate in your round-up posts?

There are a few types of people you want in your round-up posts

• Popular bloggers/influencers
• Experts
• Up and coming bloggers
• People from other niches that are connected to your subject.

You can find these people by using a content marketing research tool and typing in your subject in their search engine.

How to get people to participate in your round-up posts?

1. Build relationships with other influencers in your niche and others. People are more willing to take some time and participate in round-up posts of people they know. This is why it’s important to appear on their radar. Methods you can use to that is to frequently comment on their posts, mention them in your content and email them that you did that, be active on their facebook page and online communities. You can also connect with the people in the Facebook Promo groups and build relationships with the bloggers whose content you share.

2. Email outreach to the people you want to participate in. Popular bloggers and influencers often leave a way of contacting them on their website. You can use this to reach out to them and ask them to participate in your roundup post. Keep in my in mind if you want to do this that probably hundreds of people are contacting them for similar things so you’re going to have to stand out. Make it a win-win situation. Provide them with value and give them an offer they can’t refuse.

Use these methods and even if you don’t rank on Google yet you can get a lot of people to your website. I’ve met bloggers that literally bring in thousands of people monthly by using these methods.

Final Words

These are my tips for directing traffic to your blog as a beginner. Before you start these steps there are a few things I want you to keep in mind.

Don’t neglect SEO: Organic traffic from search engines is by far the most effective way to get traffic passively. Don’t stop optimizing your content for search engines and building link-worthy content.

This isn’t a tactic that gets you a lot of traffic overnight. You’re still going to have to work hard the difference between this and getting ranked is that theirs a more gradual process in which you get traffic. While you won’t get a single visitor if you aren’t ranked on the first page the methods in the guide will get you traffic from the start and will grow slowly.

Now it’s time to start creating high-quality content and start the process of directing traffic to
your blog. Let me know in a few months how everything worked out.