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Know Your Product Before You Pitch |
Before you sell your product, make sure you know it inside and out, you wouldn't want to be caught without an answer if your prospect had a specific question.
Think about it, if you were interested in buying a product from someone and they couldn't answer your simplest of questions about the product, how much faith would you have in it? Probably none.
Here are a few tips on how to get to know your product better:
1. Brochures and Literature
Also, keep your brochures handy, open them up in front of your customer and go over the details of your product step by step. Customers love visuals.
2. Role Play
You play the salesman, have one of your co-workers play the customer, and have one of your co-worker's critiquing you.
Have your co-worker playing the customer ask as many questions about the product as he can possibly think of. When you are finished, go over the sales session with the person that critiqued you.
Also, take turns playing each character, playing the customer can give you a great perspective on their point of view. Think about it, how often are you the customer when it comes to buying your companies products? Never.
3. Use the Product
One of the worst mistakes a sales person can possibly make is to be unprepared.
Take a few minutes out of every day to get to know your products better. Make learning about them fun with the role playing, and concentrate most on the products you know least about.
Remember, the more you know about your product, the easier it will be to sell. Good luck. |