Those starting a dollar store often underestimate the powerful impact the cashiers in their store can have on the overall level of dollar store sales. After all most have an image of cashiers as employees who are paid to stand at a cash register and then quickly and accurate total and bag the purchases made by shoppers. To some the real proof that a cashier is good is that there is never a line of shoppers awaiting their turn to pay.
While all of this is important, well trained and managed cashiers can do so much more for your business. Since they are the last employee most shoppers interact with they have an immense impact on the frequency between shopper visits. They can be instrumental in increasing the average purchase size in your store. After all, it just takes a moment to remind shoppers that they need batteries for one of their purchases, or that a new shipment of fashion sunglasses was just put on display or that the next big shipment of a hot selling merchandise item is arrive tomorrow morning. Read on as I present 5 tips you can use to turn your cashiers into super salespeople.
Tip #1) Hire cashiers with great customer service skills
When you are starting a dollar store it is important to establish a complete set of required training, skills and experience for every position in your organization. Your cashiers must have good people skills. That includes communication, being focused on the current customer, and more. Don’t discount those without specific experience. Often training or experience in other fields or endeavors will demonstrate the capability.
Tip #2) Create, document and implement plans to train and develop your cashiers
Every cashier must have a personal development plan. This starts with the basics of the cashier position, and grows from there. Support each employee by providing the training noted in their development plan. Provide training, access to an expert mentor, and then experience handling the newly learned skills.
Tip #3) Keep cashiers in the loop about all just landed merchandise
Every one of your cashiers should be informed about all newly arrived merchandise. This is especially important when items are a one-time purchase of merchandise. Don’t forget to keep them in the loop about the newest hot selling impulse dollar store merchandise as well.
Tip #4) Keep cashiers excited about the store, their job and the products available
The excitement of your cashiers will carry over to the customers. Customers will enjoy the experience of being served by a friendly enthusiastic cashier. They will remember the experience and they will return to your store to make more purchases as a result.
Tip #5) Give cashiers dollar store merchandise right at their cash register
When starting a dollar store make it your practice to display hot selling dollar store merchandise close to the cash registers. Include new arrivals, unique and different items never carried before in your store, superior products not normally seen in a dollar store, and routinely used items.
To your success when starting a dollar store!
This article brought to you by Retailers Forum Magazine, your number one wholesale merchandise source for dollar store merchandise!
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