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You wouldn’t think that when it comes to getting traffic that less means more would you? Well, if you are focusing your search engine optimization on the quantity of traffic and not the quality, you are going about it all wrong. Getting all the traffic in the world doesn’t mean a thing if your visitors are just visiting. Keywords are key in search engine optimization.


Keyword Conversions

There is a method to turning keywords into conversions and that is to keep your keywords focused on your niche.


For example, if you are selling a homeopathic remedy to kill lice; the keywords “homeopathic remedies has 1,770,000 search results. Now, if you search for “Homeopathic lice remedies,” the results are only 139,000. As you can see, there is a significant difference and while you will only be targeting people looking for “lice remedies” and not the broader term “homeopathic remedies,” you are focusing on a target audience and isn’t your goal to get people who want to get rid of lice?


Think of how much time and effort it would take trying to optimize your website for “homeopathic remedies.” You will no doubt get more searches, but how many people are searching for something specific and how many people are just looking for information? Not to mention, how much competition would you have with “homeopathic remedies”?


Why less means more

There are two types of people searching the net — buyers and freebie seekers. Buyers, of course, are ready to take action while freebie seekers may just be searching for information. If a person has a problem, they are looking for a solution and if you have the solution, guess what? They’re going to buy from you.


By narrowing down your audience, yes you will get less traffic, but the chances increase that they will buy because you are giving them exactly what they’re looking for.


Finding the right keywords

The key to getting your customers to find you is highly focused keywords that will attract those “buyers” — people who are ready to make a move. There are a few steps you can take to find the right keywords to increase your flow of traffic.


1. Check your server logs to see what keyword phrases people are using to find your site. This works in two ways because you can also see what keywords are turning people away and get rid of those ASAP.


2. Look for “intention.” Let’s say you sell a homeopathic head lice remedy. When people search your site, they may be looking for different things, i.e.


- Searching for a specific product

- Searching for product reviews

- Information on how to get rid of head lice

- What remedy will get rid of head lice immediately

- What’s the safest way to get rid of head lice


By optimizing your website for each problem that people are trying to solve, you will not only give them what they’re looking for, they won’t have to look elsewhere for more information. The longer they stay on your site, the more your chances increase that they will make a purchase.


The key is to grab the customer’s attention, give them the information they need, and the product/products they want. By providing relevant information, not only will they buy from you, but they will come back.


Retailers Forum magazine thanks Kristi for her informative article. And, when it comes to finding the best sources for wholesale merchandise for your business, check with Retailers Forum Magazine every month!