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Emerald Expositions Buys SIA Snow Show, Merges with Outdoor Retailer

wholesale merchandise outdoor retailer showWith Outdoor Retailer looking for a new home after a public land dispute resulted in the decision to leave Utah, Denver in the hunt as one of the cities trying to capture it and the January timeframe getting crunched with different crossover shows, it makes perfect sense that Emerald Expositions would buy SnowSports Industries America’s SIA Snow Show.

Now, two of the strongest shows geared toward segments of the outdoor sports industry will both be combined under one roof – the Colorado Convention Center – in Denver starting January 2018.

“By merging these two January shows, we will bring the outdoor and snow sports industries together under one roof, creating an optimal and authentic forum for exhibitors and retailers alike,” said Marisa Nicholson, vice president of the Sports Group for Emerald Expositions and Outdoor Retailer Show Director.

She added, “This acquisition gives us the opportunity to better serve the business imperatives of the winter sports brands, reps and retailers. We look forward to the positive impact this collaboration will have on the industry.”

Under the new ownership of Emerald Expositions, the January SIA Snow Show will merge with Outdoor Retailer to become the Outdoor Retailer + Snow Show endorsed and sponsored by SnowSports Industries America and Outdoor Industry Association (OIA), and will be the largest outdoor and winter sports industry gathering in North America.

SIA will remain an active partner in support of the event. OIA will be the co-title sponsor of all Outdoor Retailer winter shows and the title sponsor of Outdoor Retailer summer shows.