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Maintaining Customer Loyalty
Increased globalization and mind numbing competition have suddenly made small business opportunities much more attractive. With many large organizations being unable to quickly restructure in our changing market, a growing number of small businesses with their inherent flexibility and capac... More
A Case Study on Affluent Consumers
The New York Times Customer Insight and Advertising Groups announced today the results of a study that for the first time offers detailed information about reaching a key group of affluent, female consumers who have an exponential influence on purchase decisions – the ones who spend more, know more and talk more about the products they... More
Improving Customer Service will Improve Your Bottom Line!
WHERE IS CUSTOMER SERVICE? Monica M. Burns Can someone please find our friend “Customer Service” and hurry to bring it back? It seems lately that there is a “test my patience all week long” sign posted on my forehead or something. We know that people can’t (or they jus... More
5 ways to lose customer FIVE REASONS WHY ONLINE RETAILERS Lose CUSTOMERS
Customer Service has steadily plummeted and it’s beginning to show amongst the retailers, especially those who offer their products, goods, or services online. I am an avid online shopper, whom has experienced the most incompetent to the most wonderfully positive in customer service online. If you are an online retailer whose s... More
How Your Small Business Can Manage Debtors to Improve Your Cash Flow
Manage Debtors and Creditors To Improve Liquidity by: Terry Cartwright Sales turnover and net profits may follow a rollercoaster pattern familiar to most business but when the cash flow dries up the game is over. Urgent attention to the management of working capital can provide every business with... More
Weathering The Storm. Helping Your Small Business Through This Tough Economy.
As independent retailers we are being bombarded with bad news every which way we turn. It’s on the news, in the newspapers and yes, folks, right in our own stores! Many of the articles I have read lately have not addressed the downturn as it has affected our industry. Many small businesses can weather a storm as long as it isn’t ... More
WHAT ARE YOU DOING WITH ALL OF YOUR PAST EBAY CUSTOMERS?
If you’ve been selling on eBay for some time, you probably have a list with a few hundred or even a few thousand customers. Have you done anything to market to these customers?   It’s been said that obtaining a new customer can cost over 5 times what it cost to keep an existing customer. You’ve inv... More