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TELEMARKETING 101: GETTING PAST THE GATEKEEPER
If there is one thing a salesman can’t stand it’s got to be the dreaded gatekeeper. For me personally I have learned it’s better to work with the secretary than it is to work against them. The gatekeeper is employed to screen calls and help the company president decide which calls are worthy of his or her time.... More
WRITING FOR AND ABOUT YOUR BUSINESS
There are several ways to simplify the writing process. One of the quickest and most easily adaptable ways is to create and follow a simple outline for all of your business writing.... More
LAWSUITS: TO SUE OR NOT TO SUE, THAT IS THE QUESTION!
It is not always easy to make a decision when it comes to filing a lawsuit against a debtor. Before one can choose whether or not to sue, they should know whether the debtor has sufficient assets to secure payment or if the debtor has existing liabilities, judgments, and liens. The simplest and most comprehensive way to achieve this is by con... More
READ THIS BEFORE YOU ENTER INTO A LEASE AGREEMENT FOR YOUR STORE
Who Pays When Operating Expenses Increase? Expense escalations are relevant when the landlord is paying a base level of expenses and when the tenant is paying expenses. With a typical gross lease, the landlord pays all expenses and the tenant pays expenses in excess of a base level. (Gross leases are atypical for ... More
Keep Your Cool With Customers
A day in the life of a business person can be filled with joy and satisfaction or it can be frustrating and stressful. As publishers of the leading w... More
COLD CALLING TIPS TO MAKE YOUR PROMOTIONS A SUCCESS
Contrary to popular belief a few cold calling tips really do make the difference between success and failure. At first most salespeople are flat-out intimidated at just the thought of making a cold call. The sooner they get past negative feelings about cold call prospecting the better, because cold calling is critical to contacting ne... More
MANAGING STRESS IN YOUR BUSINESS AND PERSONAL LIFE
Although stress is often viewed as a negative, it is actually a natural and normal physical response. A stress response is simply the body’s ability to defend and protect itself. This “fight-or-flight” reaction can help a person stay energetic, alert, and focused. These behaviors can be beneficial. A winning touchdown, successf... More