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TELEMARKETING 101: GETTING PAST THE GATEKEEPER
If there is one thing a salesman can’t stand it’s got to be the dreaded gatekeeper. For me personally I have learned it’s better to work with the secretary than it is to work against them. The gatekeeper is employed to screen calls and help the company president decide which calls are worthy of his or her time.... More
Social Media Could Land You In Jail
Social media sites are not unfamiliar to the investigative and legal worlds. A lawyer, whether acting as a defence attorney or working for the prosecution, would be remiss without doing some basic searches among social media, and a private investigator might well find the key to the case somewhere on Facebook or ... More
A Case Study on Affluent Consumers
The New York Times Customer Insight and Advertising Groups announced today the results of a study that for the first time offers detailed information about reaching a key group of affluent, female consumers who have an exponential influence on purchase decisions – the ones who spend more, know more and talk more about the products they... More
Tips To Obtain A SBA Loan
The SBA or Small Business Administration loan is a significant source of financing for small businesses. Typically, SBA loans are used to finance plant construction or expan... More
MARKETING AND PLANNING FOR YOUR SMALL BUSINESS.
Working out of the home often means juggling multiple tasks and wearing many hats. But look out. When there is so much to do that there is little time left over for sales and marketing activity, sales can dry up and often do. Here are some ways to avoid that.   1. Monthly Focus – Each month, grab your calendar... More
Insure Your Home-Based Business
Home-based businesses are booming.   About 36.6 million businesses operate from U.S. households, according to the Home Based Business Institute. And the S... More
No More What Ifs
For those of us who are masters (myself included) at worrying, it is actually a very easy and natural thing for us to do. In fa... More