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Adding Value for Customers
What Not to Have On Display Signs
Prevent Identity Theft
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Visual Merchandising Tips
Visual impact is a huge component of retail merchandising. Customers entering a store are greatly influenced by the visual information they gather in the first split second. One simple visual element... More
STARTING A SUCCESSFUL AND PROFITABLE ONLINE BUSINESS
If you’re looking to start an online business there are 3 big decisions you’ll need to make first in order to give your business a successful start. Obviously much consideration will need to be given to variables such as startup costs, equipment needs, and even your own skill sets. However before you even get this far you will fi... More
Protect Your Intellectual Property
New start-ups and business owners are often caught up in the day-to-day running of the business. From the perspective of n... More
TOP MISTAKES SALESPEOPLE MAKE
Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps. Based on my experience as a media trainer, the most common ones include: 1. Misunderstanding the Media. Too many spokespeople confuse PR opportunities with free adv... More
Avoiding Bankruptcy
Many want to use the law surrounding bankruptcy to avoid paying off their debts. In the long run, however, what does it achieve other than a bad reputation? People that ... More
Who Speaks For Your Company?
It could be whispers in the dark or a shout from a roof top. Whether a large corporation or you're wearing all the hats, your company needs... More
MAKING YOUR START-UP BUSINESS LOOK LIKE A PROFESSIONAL ORGANIZATION
One of the most challenging aspects of starting a successful business is getting noticed as a professional organization. Consumers are on constant alert for scams, and unless a company looks entirely professional, many potential buyers will look elsewhere. This can happen to any service, no matter the quality or value of trustworthiness. The... More